It is said, “Content is King,” you may have a beautiful website with the right pictures and graphics, but what holds the attention of the visitor is the content.

Every website has a target audience be it a service or product based website or only an informational website it needs relevant content to attract traffic.  Content needs to contain specific business related keywords, (which internet users use to search for services or products) aimed towards improving a website’s SEO.

It is the process of researching, gathering, organizing, writing, and editing information for publication on websites. It is essential that all content is well researched before publication so that every information on a website is original and credible. It is imperative to understand the business and market before the content is customized that works wonders for a business.

With a growth in demand for skilled web content as it translates into higher revenues from online businesses. It is essential to understand who is a site content developer and what he/she does.

A content developer:

1.  Creates content as per the business concept.
2. Research before publishing any information.
3. Creates content to inform the visitor or to promote the business’s product or services.
4. Creates/ checks for keywords and their limitations.
5. Creates content using proper keywords, or is focused on search engine optimization (SEO).
6. Creates original, useful, and compelling content relevant to the business for the readers and not merely for the search engines.